Tudo sobre B2B networking
Tudo sobre B2B networking
Blog Article
By offering sponsorship opportunities, you can obtain the valuable support of partner brands in exchange for promoting them alongside your activities. For instance, you might put their brand name in the title of your event (think the ‘Virgin London Marathon’) or the name of your venue (like the 'Emirates Stadium').
Joint ventures offer a range of advantages for businesses looking to expand, innovate, and reduce risks. These collaborations bring together unique strengths from each partner, creating a combined force capable of achieving goals that may be too challenging for a single company alone.
Also known as ‘solution selling,’ co-selling is when sales reps or teams from two businesses work together in order to better sell solutions to a customer.
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That said, this guide offers a lowdown of the formal types of B2B partnerships you’ll hear discussed. Whether you’re looking to form your own B2B partnerships for the first time, or you want to shake up your existing partner programs a little, we hope it will give you the knowledge and foundations you need as a springboard to get creative!
As you can see, there’s a huge range of B2B partnerships out there. So, deciding which types are best for your business can be daunting!
But there are many B2B partnerships that we see crop up again and again. And these partnerships tend to fit broadly into three main categories: marketing partnerships, distribution partnerships, and product partnerships.
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By you connecting with them and becoming a go-to source for industry knowledge and key introductions it’s a great way to build relationships with those in the media. In order to execute this strategy, start by writing down 3-5 major publications you would like to be featured in. This can be publications your target market are using to source business information or well known brands that are well respected within the business community. Once you’ve done this, go onto those publications and find the relevant section that relates more info to your industry. This will bring up a list of articles that are written by journalists relevant to your business.
A supply chain partnership is when businesses from different parts here of a supply chain work together to meet shared objectives.
Outsourcing is a type of B2B partnership that involves a business delegating an element of its operations to another business. For example, a business might use a social media agency to manage its social channels or hire an external partner to handle its customer service.
Here, businesses across the supply chain align their objectives and work together more closely to meet them. For instance, they might collaborate to reduce costs, improve the performance of certain parts of the supply chain or improve customer service.